Marketing for Surrey businesses that serve customers in two languages

Why Surrey needs its own plan

Surrey is large, it is still growing, and it is spread out. The city counted 568,322 people in the 2021 Census, up 9.7% from 2016, and it organises itself into six communities, each with its own town centre: Whalley (City Centre), Guildford, Fleetwood, Newton, Cloverdale and South Surrey.

For a service business, that size cuts both ways:

• The demand is real. More households and more new homes mean more people needing trades, repairs, cleaning, landscaping, moving and everything else a growing city consumes.
• The distance is also real. A crew based in Cloverdale that books a job in Crescent Beach, then one in South Westminster, loses a big part of the day to driving. Marketing that brings "Surrey" leads without asking where they are can quietly cost you money.

So the first question we ask is not "how many leads do you want?" It is "which town centres can you serve profitably, and which ones are you just driving through?" Our areas page walks through all six.

Two languages, measured separately

Punjabi was the mother tongue of 22.7% of Surrey residents in the 2021 Census, according to figures reported from Statistics Canada. Mandarin (5.0%), Tagalog (3.3%) and Hindi (2.6%) followed. That makes a Punjabi campaign an obvious idea for many owners. It doesn't make it an automatic win.

Here is the honest version. Mother tongue tells you what language someone grew up with. It does not tell you what they type into Google when the dishwasher leaks. Plenty of bilingual customers search in English and then call the business whose staff can talk to their parents in Punjabi. Others respond strongly to a Punjabi ad on social media but never search in Gurmukhi at all.

That's why we run each language as its own campaign, with its own landing page, its own budget line and its own tracked phone number. After 60 to 90 days you can see, in plain numbers, what each language costs per booked job. Our Punjabi and English campaigns service explains how the test is set up.

We don't claim in-house Punjabi copywriting. We recommend a qualified native-speaker translator, brief them properly, and build everything around their work.

What we do for Surrey businesses

Four services cover most of what a local owner needs. You don't have to buy all four, and we'll tell you which one to start with.

The services overview helps you choose between them.

A quick number to check before you spend

Before you hire anyone, including us, work out what a lead is worth to you. Suppose your average job is $1,200 and your gross margin on it is 40%. That's $480 of gross profit per job. If you close one in three enquiries, each enquiry is worth about $160 of gross profit. Spend more than that per enquiry and you're buying revenue at a loss.

That one calculation decides how hard you can push paid ads, how many town centres you can afford to target, and whether a second language should start as a $500 test or a full campaign. We'll walk through it with your own numbers in the first conversation.

The proof we can show you

Our published results come from our HVAC work, because that's where the group's portfolio began. They show the method, not a promise for your sector. BCWide.ca saw 3× leads in 90 days, and GasBoilers.ca, a gas-boiler division built for CANRO Heat, serves 26+ BC communities with a 5.0★ rating from 76+ Google reviews. The results page explains what transfers to a Surrey trade or shop.

Who is behind it

SurreyAgency.ca is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian group headquartered in Vancouver, BC. It's led by Ali Sedighi, MBA, who has 17+ years in digital marketing and has built 150+ live HVAC websites. You can read more about how we work, see plans and pricing, or skip ahead and get in touch: call, text or email, and a senior strategist will answer.